About Us
Welcome to But More Importantly – Your Beauty Truth Serum
Our Mission
At But More Importantly, we're on a mission to simplify the cosmetics industry. With decades of combined experience in marketing, advertising, and beauty retail for some of the world's leading brands, we know what works and what doesn't. Our commitment is to provide you with:
What Really Works: Discover what truly enhances your beauty routine.
Unmasking Marketing Hype: Separate genuine product efficacy from marketing buzzwords.
Informed Purchasing Decisions: Make educated choices in your next beauty purchase.
Why Choose Us
We're not tied to any brand, conglomerate, or supposedly "woke" CEO.
What we are is honest, transparent, and passionate. Our promise to you is to offer fair, unbiased assessments of products based on their effectiveness and elegance. Just like in math, we'll also show you how we arrived at our conclusions.
We value your time and money, aiming to amplify your skincare goals and dreams.
Meet Our Team
Our team comprises international friends and colleagues who connected over discussions about snail serums when we probably should have been working. Together, we bring a wealth of experience from different corners of the beauty industry:
Beauty Brands and Retailers: We've worked for renowned brands and retailers like Lush, Space NK, and Chanel, gaining deep insights into ingredients, formulations, and skincare research.
Advertising Expertise: With backgrounds at global advertising agencies like Ogilvy and AKQA, we've helped major clients spread their products worldwide.
Global Perspective: Having lived in diverse countries such as Spain, Switzerland, and Korea, we've witnessed how the beauty market evolves at varying paces, unearthing local beauty secrets and procedures.
While the beauty information out there is vast, we felt there was a gap. We envisioned a place where you could sharpen your knowledge, delve into product and ingredient efficacy, and unveil the truth behind marketing tactics. Thus, But More Importantly was born.
Our Values
Honesty: We're committed to providing you with candid insights into the beauty industry.
Transparency: Our process is open, and we explain how we arrive at our conclusions.
Passion: We're passionate about helping you make informed beauty choices.
What to Expect
Explore our in-depth reviews, expert advice, and curated categories to navigate the cosmetics world effectively. Whether you're looking for product recommendations, skincare routines, or the latest beauty trends, we've got you covered.
Featured Content
Take a sneak peek at our latest articles and reviews:
Join the Beauty Truth Revolution
Ready to uncover the real story behind beauty products? Dive into our reviews, explore our advice, and empower yourself with knowledge. Your beauty journey starts here!
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